跨文化传播的困境与可能——以孔子学院在全球的发展为例 (The Predicament and Probability in Cross-Cultural Communication:A Case Study of the Development of Confucius Institutes in the World)

    文化传播的根本在于融合,多元文化的融合要求外来文化参与到在地的各种文化活动之中,如加强与所在地大学的合作、加强与所在地社会团体的合作、加强与所在国民间力量与地方政府的合作等,从而使外来文化成为在地文化界一个重要的组成部分。孔子学院在其创办过程中的成功与困境,可为这一方面的探索提供例证。 

    This article examines the predicament and probability in the course of cross-cultural communication,based on the case study of the development of Confucius Institutes in the world. It points out that the fundamental way out for cross-cultural communication lies in cultural blending and it is the effective way of communication to integrate a foreign culture into the local culture. For example,the development of Confucius Institutes should strengthen close co-operation with the partners from the g... 

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